Overview

The project is a commercial video of an eLearning class-Canva at PionCreator, an online STEAM courses (Science, Technology, Engineering, Arts and Mathematics) learning academy. The goal is to develop videos for having different target audiences understand the contents and highlights of the classes, and further sign up for the course.

Audience: Parents of K-12 children and K-12 children themselves

Responsibilities: Instructional Design, Video Development, Content Creation

Tools Used: Adobe Captivate, Canva, Mindmeister

Problem and Solution

The words descriptions of the course on the company’s website is hard for target audiences to get information efficiently and effectively. It lacks a creative element to demonstrate the instructor’s talents and the outcome of the course. However, the chances of capturing the viewer’s attention are much higher when videoes are used, as opposed to plain text. After reading through the website, we determined that identifying the target audience and creating videos for different groups of them would help viewers be more engaged in acquiring information. Not only is it a more entertaining way to consume content, but it’s easier to comprehend the information when it’s in this digital format. In terms of the parents’ video, it focused on the benefits of learning the course and its real-world applications. For the children’s video, we emphasized on introducing the engaging hands-on activities they will be doing in the class.

Process

The project process applied the ADDIE model (Analysis, design, development, implementation, and evaluation). It ensures our design remains dynamic and flexible, we start with analyzing the original video and communicating with the sponsor. During the design and development phase, we stay open and have frequent discussions with a sponsor to avoid the off-track design and ensure the outcome meed the sponsor’s value and goal. Our team goes over the sponsor's website and provides the character, background color, and style to stay with the company theme.

We consulted with the stakeholders to identify the specific contents put in the video, and we agreed that two separate videos would be ideal for addressing the different needs of parents and children. We then designed key points of video content in an action map, storyboadring pathways towards various outcomes, setting a visual style and tone of voice, building and testing an interactive prototype, and then developing the end product. The target audience of the first video is parents. we will include a short description of the class, the highlight of the class, and the final projects in the class. Most importantly, we will highlight the connections between this course with students’ school education, applications of the skills acquired in the class in their daily life, and benefits of learning this course for students’ future developments.  While for the video target kids, It will emphasize on showing the differences between this course with the school class. The students will get to know the fun and interactive activities in the class, and the amazing project they could make at the end of class.

Action Map

Storyboard

Based on the Action Map, we will created a storyboard to record the detailed medias, tools, narrations we will use in the two commercial videos.

Full Development

We first built a prototype in Canva with examples of key interactions, to facilitate a more efficient cycle for eliciting feedback and making changes.

To create interactive slides, we designed static graphic elements in Canva and then export them to Captivate, while the interactive and variable elements were created directly in Captivate.

Overall, our evaluations were designed to demonstrate our video’s success in progress and identify areas for improvement and ultimately help us realize our goals more efficiently. From our questionnaire and verbal feedback, we feel that our video is on the right track for addressing the criteria we have established in our project mission. However, there is room for improvement and revisions. For example, the stakeholder was concerned about the length of the parent video since parents could easily lose interest by watching a video for too long. For the interactive video, kids might feel confused about how to navigate it, so it’s better to put related interactive text elements to show the next step.

After making the changes, we finished the rest of the build as defined in the storyboards.

Takeaways

Interactive design becomes popular in the real world. Our team’s priority is to ensure state a clear purpose to convince the parents that the course would benefit the target students. Especially for the digital native generation. On the other hand, we value students' opinions. The goal of the interactive video is to provide brief course experiences to the target students. The students would have a chance to feel if they enjoy the class style and setting. In order to meet both parents' and students’ demands, our team creates visualizes and hands-on activity videos. We hope the target audience including parents and students enjoy the new tech learning environment.